Fred Perry Laurel

Popular new range by Fred Perry, exclusive to Fold Clothing

The Fred Perry laurel wreath has become one of the most recognisable logos of the fashion industry. Inspired by a true sporting icon, Fred Perry clothing have taken inspiration from 20th century retro fashions into classic, modern sportswear and casualwear.

Launched at Wimbledon in 1952, the Fred Perry polo shirt was an immediate success. The laurel logo (based on the old Wimbledon symbol) was stitched into the fabric of the tennis shirt instead of merely ironed on (as with the Lacoste crocodile logo of the competing brand). Still popular across the world, the polo shirt has been released in a range of requested colours but still retains its clean, modern style and essence. Click here to find your nearest stockist.

The man who inspired a fashion empire

Frederick John Perry was born in Stockport, Cheshire in 1909. Perry was actually a Table Tennis World Champion in 1929 before taking up tennis at the age of 18. After three years as the World No. 1 player while still an amateur, Perry turned professional in 1937. He was the first player to have achieved the "Career Grand Slam," doing so at the age of 26, but is best known as the last Englishman to win the Wimbledon, US Open, French Open and Australian Open Men's Singles titles.